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Pride Month Campaign
SWIRE PROPERTIES
Pride month 2022 for Swire Properties promoting the company stand for the pride community.
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I was to handle the Key Visual Design plus layout design for postcard and all the digital touchpoints.

The Idea...

Illustration with hands of different color representing different gender / characteristics / race all enjoying the pride month with the support from the company.


Pitching Ideas
During the process, we explored several ideas. While the client ultimately opted for a more straightforward and simple approach, I wanted to highlight three other concepts that I found particularly compelling. These ideas were more unique in their graphics and showcased greater creativity in their concepts.






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