The logo adopts a youthful and modern style, mirroring the vibrant image of the community. Soft colors create a contemporary contrast, while the incorporation of a mustache on the letter "A" subtly conveys masculinity, symbolizing the balanced approach to gender equity. Triangles within the design symbolize the supportive stance of Male Allies towards its members and communities.

My Role

I was responsible for the end-to-end design of the Male Allies logo, beginning with the initial brief through to the final execution. My process started with research and mood-boarding, where I explored references in symbolism, typography, and colour psychology to reflect the organisation’s values. I then developed multiple concept directions, experimenting with visual metaphors that represented allyship and unity.

To ensure consistency, I also created a comprehensive set of logo usage guidelines. These covered colour variations, minimum size requirements, clear space, and application examples across different mediums. This guideline allowed the team to maintain brand integrity as the logo was rolled out across communications and campaigns.