Octopus Hong Kong

Background:

O!ePay is a P2P mobile app by Octopus released in 2016, now rebranded to "Octopus Wallet". I was responsible for designing the application Logo, Guidelines, Launch KV and videos, print ads and digital touchpoints.

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Idea:

O!ePay was a mobile app from Octopus allow P2P money transactions, which was one of the pioneer mobile app with such service (before PayMe was launched).

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The logo tells the experience which can be done solely swiping your finger meaning this is a mobile service, and the octopus logo in between the two matchstick man like fingers showing the P2P transaction concept at the same time.

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The main key visual idea was to introduce the concept of the conveniency for a P2P app targeting especially the younger generation who love gathering and share their enjoyments with friends. Another visual was a supplement to other audiences who have needs on helping their family members to add value to their octopus card.

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Campaign Video:

Education Video

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Education Video

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Intro Video

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Monkey Hero article about O!ePay

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#Advertising

#Creative

#LogoDesign