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Male Allies Programme Logo Design

SWIRE PROPERTIES

Background:

"Male Allies" stands as an internal community within the Diversity and Inclusion sector of Swire Properties. The committee expressed the need for a logo revamp, and I spearheaded the creation of a brand new design for the group.

Idea: 

The logo adopts a youthful and modern style, mirroring the vibrant image of the community. Soft colors create a contemporary contrast, while the incorporation of a mustache on the letter "A" subtly conveys masculinity, symbolizing the balanced approach to gender equity. Triangles within the design symbolize the supportive stance of Male Allies towards its members and communities.

#logodesign #graphicdesign

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