Background:

During freelance period at Digitas, I had helped on the Hotel Jen anniversary campaign, by developing Main Key Visual and all the other digital touchpoints and printing materials including eDM, Inivitation Cards, Flyers, Social Media Post etc...

 

Region:

Hong Kong, Beijing, Brisbane, Male, Manila, Penang, Malaysia, Shenyang, Kuala Lumpur

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Idea:

To celebrate the 1st year annivesary with the "We Are One" theme, the visual gather every locations of Hotel Jen with their landmarks, all with a style of cheerful and colorful tone of illustrations. 

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The event was held in all the locations at the same time and each with the landmark illustration to promote locally.

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Achievements:

2016 Social Hotel Awards:

Best Integrated Digital Campaign

Website traffic increased 13% as part of “We Are One.” The campaign generated 17 million social media impressions, with the strongest impact in China, where the campaign surpassed expectations by 23%. 

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Related Articles and Press Releases:

Hotelier Maldives

Hotels Mag

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#illustrations

#keyvisual

#graphicdesign

#DigitalCampaign