Fairbairn Catley Low & Kong (FCLK) Corporate Website Revamp
FAIRBAIRN CATLEY LOW & KONG
Brief:
To revamp the company website which presents its brand identity to showcase to the client about the company and services provided. As well as able to show a new image of young and modern side of the company.
My Roles:
I embarked on the corporate website revamp project for Hong Kong law firm Fairbairn Catley Low & Kong, marking my debut as a freelance designer collaborating closely with another developer. The project commenced with some project management works by presenting initial ideas and overall workflow to the client, facilitating discussions on business requirements, and strategising content restructuring from the existing website tailored to the on trend legal industry.
Given the client's profile as lawyers with varying tech proficiency, I prioritised creating intuitive wireframes to visualise layout concepts and user flow effectively. These wireframes served as crucial tools during stakeholder presentations, including directors and founders, where I facilitated design updates and iterations, incorporating optimal solutions.
Throughout development, I worked closely with programmers to ensure seamless integration of design elements, emphasizing the importance of a user-friendly Content Management System (CMS) to support client needs for regular updates. This involved refining functionalities to meet client specifications and enhance usability.
A key aspect of my role included extensive involvement in User Acceptance Testing (UAT) to uphold the project's quality standards. This rigorous process ensured that the final product aligned with client expectations, delivering a polished website that met both aesthetic and functional requirements for FCLK.
Idea:
The website design for FCLK was meticulously crafted to enhance their brand identity and appeal to a modern, younger audience while maintaining professionalism. Drawing inspiration from the corporate logo's purple hue, I introduced complementary orange accents to infuse vibrancy and energy into the site's aesthetic.
This color scheme not only brightens the overall look but also ensures a dynamic and engaging user experience, steering away from traditional, monotone designs typical of law firm websites. Emphasis was placed on achieving a balanced layout with ample white space and strategic imagery to facilitate easier navigation and readability, crucial for digesting lengthy content.
The choice of fonts, featuring the elegant yet contemporary Big Caslon for headings and the highly legible Nunito Sans for body text, further reinforces a youthful yet authoritative presence online, aligning seamlessly with FCLK's vision and client engagement goals.
#UI #Figma